HookJab Studio
HOOKJABSTUDIO

Tested UGC ads · fitness & sports brands

Ads that land the first hit in 2 seconds.

Short-form UGC ads with one consistent AI presenter, built in hook variants so you can test without reshooting. First ads in 5 days.

Book a 15-minute call See the work
9:16 · 1080p · 30fps 3 hooks per concept Captions included

Recent rounds

Spec ads made for fictional brands to show the format. Same presenter, same production standards as client work.

New · spec ad

Saltline: bag check

Electrolyte sticks. Product-first hook, the bag unpacked item by item, a real pour, and 3 hook versions from one shoot. See all 3 hooks →

New · spec ad

Kinetra

Leggings with a side phone pocket. One continuous walk-and-talk, a real squat as proof, and a pocket close-up.

New · spec ad

Dumbl

Dumbbell workout app. "Collecting dust" hook to camera, a goblet squat with live rep counters, and the in-app weekly plan.

Five days, four rounds

You spend about 30 minutes on the brief. We handle scripts, production and edits.

Day 1

Brief

Product, offer, audience and what is working in your ads now. We pick the angles and write 3 hooks per concept.

Day 2–3

Create

Scripts, presenter and product shots, edit. Your product's look is locked so it never changes between shots.

Day 4

Refine

One revision round on everything. Frame-by-frame quality check before anything reaches you.

Day 5

Deliver

9:16 exports with captions, hook variants ready to test, and a short note on what to test first.

Pick your weight class

Priced per distinct concept, because distinct concepts are what Meta's delivery rewards. 12 months of paid usage rights included.

Start here

Pilot

$1,000– $1,500
  • 10 distinct concepts with hook variants
  • First ads in 5 days, all 10 in 7, 1 revision round
  • Fee credited toward a retainer
For testing at volume

Concept Pack

$2,500– $3,000
  • 10 concepts × 3 hooks = 30 ads
  • A winner brief for your next round
Ongoing

Monthly Lab

$4,000– $5,000 / month
  • 12 distinct concepts a month with hook variants
  • Fresh creative every 2 weeks
  • Monthly readout of what won

Add-ons: extra hook or call to action $30–50 · extra language $75 · extra aspect ratio $40 · rush under 48 hours +30% · usage beyond 12 months +30%.

House rules

Cheap AI ads are everywhere. These are the rules that make ours safe to run.

Always labelled as AIEvery ad is disclosed as AI-generated, the way Meta and TikTok require.
No fake testimonialsThe presenter shows and explains your product. She never claims personal results or poses as a customer.
Only claims you can backWe use your verified claims and proof. No invented stats, experts or health claims.
Consistent from shot to shotSame face, outfit and product in every frame, checked frame by frame before delivery.

Questions

Is this AI-generated?

Yes. The presenter, scenes and voice are generated with AI and then edited by hand. Every ad carries an AI disclosure.

Can we have our own presenter?

Yes, on request. Our standard presenter is Réka. For the Concept Pack and Monthly Lab we can build a presenter just for your brand, with their own look and voice. We test them on a short proof reel first, and they are always labelled as AI.

What do you need from us?

Your product (or good photos of it, including the label), the offer, your audience, any brand guidelines, and the ads you are running now.

How many revisions do we get?

One revision round per delivery is included. Extra rounds are quoted up front.

Who owns the ads?

You do, once paid. Paid usage rights for 12 months are included; longer usage is +30%.

Ready for round one?

Send your product link and the ad you most want to beat. We reply within one working day with 3 hook ideas.

Email us