Spec ad · Saltline (fictional brand)
One shoot.
Three hooks.
Same ad, same body, same cost. Only the first two seconds change. Run all three, and the numbers pick the winner. This is how we test UGC ads for fitness brands.
HOOK A
“Gym bag check, only what I use.”
Format hook: a routine viewers already know.
HOOK B
“I don't train without this.”
Identity hook: the product as part of who she is.
HOOK C
“Zero sugar, no scoop, no mess.”
Benefit hook: the three reasons up front.
How we use this for your brand
- We find what is already winning in your category and rebuild the format for your product.
- Every concept ships with 3 hooks, so one shoot gives you three tests.
- Every frame passes a quality check before you see it: transcript, voice, object count, loudness.